We don’t stop to consider just how important our customers are. Maybe because as marketers we are largely incentivized on Net New? But as you and I know, trust is peer-led and most growth still comes... Read More

The marketing landscape has gotten confusing.Marketers across the board are being asked to do more with less. Fewer headcount approvals, leaner teams, tighter budgets. At the same time, the scope of ... Read More

Creativity in business is fascinating to me.This is coming from someone that used to oil paint dogs on canvas in high school AP Art class. The theme for my end-of-year art show was “dogs with human e... Read More

In my work with early stage startups, I've seen some of the ways that they approach their content strategies. Sometimes there's structure, but usually it's all over the place.It's not their fault, th... Read More

When I was at Groupon, there was an entire consumer insights department. Smart people. Deep research. Genuinely interesting findings.They had built out these detailed personas: demographics, purchase... Read More

I have a Deeply Feeling Kid (DFK).They’re good kids who just have a hard time with their emotions. So a small thing like Legos not snapping, or unexpected meat in the soup for dinner, can spiral into... Read More

When I sat down to write this playbook, I’ll admit I was extremely overwhelmed. Why?Well, content touches everything. Content IS everything when it comes to marketing.For this playbook, where do I ev... Read More

Steve Jobs once said:“Get closer than ever to your customers. So close, in fact, that you tell them what they need well before they realize it themselves.”So I have a couple of questions. When’s the ... Read More

So you know how there's Seed stage, Series A, B, C etc. but have you heard of the "Oh Crap" stage?Over the past 4+ years, I've worked with a lot of early stage startups. Early stage startups are a me... Read More

A podcast is not just episodes you listen to while walking your dog.A podcast (when paired with a social platform like LinkedIn) is a community. The host, the guests, the listeners. Sharing. Teaching... Read More