In my work with early stage startups, I've seen some of the ways that they approach their content strategies. Sometimes there's structure, but usually it's all over the place.It's not their fault, th...

When I was at Groupon, there was an entire consumer insights department. Smart people. Deep research. Genuinely interesting findings.They had built out these detailed personas: demographics, purchase...

I have a Deeply Feeling Kid (DFK).They’re good kids who just have a hard time with their emotions. So a small thing like Legos not snapping, or unexpected meat in the soup for dinner, can spiral into...

When I sat down to write this playbook, I’ll admit I was extremely overwhelmed. Why?Well, content touches everything. Content IS everything when it comes to marketing.For this playbook, where do I ev...

Steve Jobs once said:“Get closer than ever to your customers. So close, in fact, that you tell them what they need well before they realize it themselves.”So I have a couple of questions. When’s the ...

So you know how there's Seed stage, Series A, B, C etc. but have you heard of the "Oh Crap" stage?Over the past 4+ years, I've worked with a lot of early stage startups. Early stage startups are a me...

A podcast is not just episodes you listen to while walking your dog.A podcast (when paired with a social platform like LinkedIn) is a community. The host, the guests, the listeners. Sharing. Teaching...

Marketing, sales, and demand generation - they’re constantly changing.  Companies will always have to navigate how to generate demand, pipeline and revenue amidst challenging external (and possibly i...

Let’s face it: marketing is NOT easy. But it IS possible to do the right things in order to accomplish your business goals. So, how do you test marketing channels and create a solid marketing plan? H...