One Insight Blog

When I was at Groupon, there was an entire consumer insights department. Smart people. Deep research. Genuinely interesting findings.They had built out these detailed personas: demographics, purchase profile, what they care about, how they make decisions, doubts, etc.Real depth.... More

I have a Deeply Feeling Kid (DFK).They’re good kids who just have a hard time with their emotions. So a small thing like Legos not snapping, or unexpected meat in the soup for dinner, can spiral into a 30-minute meltdown... More

When I sat down to write this playbook, I’ll admit I was extremely overwhelmed. Why?Well, content touches everything. Content IS everything when it comes to marketing.For this playbook, where do I even begin?There is so much to say about content. Animalz has... More

Steve Jobs once said:“Get closer than ever to your customers. So close, in fact, that you tell them what they need well before they realize it themselves.”So I have a couple of questions. When’s the last time you conduc... More

So you know how there's Seed stage, Series A, B, C etc. but have you heard of the "Oh Crap" stage?Over the past 4+ years, I've worked with a lot of early stage startups. Early stage startups are a mess. Socks hanging over the lampshade, toilet... More