One Insight Blog

Creativity in business is fascinating to me.This is coming from someone that used to oil paint dogs on canvas in high school AP Art class. The theme for my end-of-year art show was “dogs with human emotions.” Clearly I was a little obsessed with dogs... More

In my work with early stage startups, I've seen some of the ways that they approach their content strategies. Sometimes there's structure, but usually it's all over the place.It's not their fault, though.I haven't really seen any visual diagrams that would help startup founders and ... More

When I was at Groupon, there was an entire consumer insights department. Smart people. Deep research. Genuinely interesting findings.They had built out these detailed personas: demographics, purchase profile, what they care about, how they make decisions, doubts, etc.Real depth.... More

I have a Deeply Feeling Kid (DFK).They’re good kids who just have a hard time with their emotions. So a small thing like Legos not snapping, or unexpected meat in the soup for dinner, can spiral into a 30-minute meltdown... More

When I sat down to write this playbook, I’ll admit I was extremely overwhelmed. Why?Well, content touches everything. Content IS everything when it comes to marketing.For this playbook, where do I even begin?There is so much to say about content. Animalz has... More