• Book Call

    Most marketing problems aren't channel problems. They're clarity problems.

    Fractional product marketing for marketing leaders who need positioning and messaging locked, fast. Get a senior operator who's done this for 25+ companies, working start to finish on your messaging canvas, website, and content.

    Book Call
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    You've got three options. All three are slow, expensive, or stuck on your to-do list.

    Full-time PMM

    2–3 months to hire. Another 60–90 days before they've produced anything you can use. The cost starts on day one, but the output doesn't.

    Agency

    You're sold the senior partner in the pitch. The actual work goes to whoever's junior and available to run a workshop. The retainer's built to keep renewing, not wrap up.

    DIY

    You block out a weekend to "finally nail the positioning." Then it's 11pm, and the homepage copy still isn't done.

    Skip the search, the workshop, and the weekend. Hire a fractional superPMM. 

    Skip the search, look at the work instead.

    Hiring means betting on an interview. An agency pitch sells you the senior partner, then hands you someone junior. Doing it yourself means betting on your own untested instincts. Instead, look at 25+ companies' worth of actual work before deciding anything.

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    Get finished work in weeks, not a ramp plan.

    A new hire needs 60–90 days to learn your product before they're useful. An agency runs a workshop, then hands you off to whoever's free. DIY happens after hours, if it happens at all. With this you get a messaging canvas and a homepage draft in the first couple weeks.

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    Scale it up or down, never a fixed seat.

    A full-time salary doesn't flex with a quiet quarter. An agency retainer keeps renewing whether real work is happening or not. This scales up around a launch and down in between, so you only pay for work that's in motion.

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    Walk away clean, and keep everything.

    Ending a bad hire means a performance conversation, severance, and starting over. An agency relationship often ends with a strategy deck you don't fully know what to do with. This ends when the work's done — the messaging canvas, the copy, the site all stay yours.

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    Not just a thinker.

    A director of the tools that make it fast. A superPMM thinks strategically about positioning, messaging, and GTM, then executes from that strategy, because the tools do the heavy lifting.

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    Some of the work, not just the logos.

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    EdLight

    Positioning, messaging, brand, website, GTM, and win/loss analysis.

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    Navattic

    I've been advising Navattic for 4 years, creating thought leadership content and presenting at customer events.

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    Everyday Speech

    Customer research, positioning, messaging, SEO, and case studies.

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    IdeaScale

    Customer research, positioning, messaging, website, case studies and GTM.

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    Copybara

    Positioning, messaging, brand, and website.

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    Swantide

    Positioning, messaging, brand, website, GTM, and content.

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    gradGREENHOUSE

    Positioning, messaging, brand, website, press release, explainer video, and virtual flip book.

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    Elevate K-12

    Led marketing at Elevate K-12 from Series A to B.

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    Fooda

    Led marketing at Fooda for 2.5 years from Series A to B.

    25+ companies.

    Some for a single engagement, some for 4 years.

    4X increase in sales

    We had a 4X increase in sales and I 100% attribute that to those learnings I had with Anna.

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    Teryn Thomas - Founder, EdLight

    highly recommend her

    We've been working with Anna for the past 4 years and she has been a fantastic advisor. Highly recommend her.

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    Natalie Marcotullio - Head of Growth, Navattic

    tangible outcomes

    Anna is collaborative, organized, and grounded in how marketing work connects to tangible outcomes.

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    Winston Chenery - VP Marketing, Everyday Speech

    pushed our thinking

    Anna brought a candid, objective perspective that pushed our thinking in the right ways. She’s strategic, thorough, and unafraid to challenge ideas when it leads to a better outcome.

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    Anna Murphy - Dir. of Growth, Everyday Speech

    wholeheartedly recommend

    Anna guided us through our website redesign. I wholeheartedly recommend Anna.

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    Tammy Kwan - Founder, Cognitive ToyBox

    the full package

    Working with Anna for marketing has been amazing!  She really is the full package.

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    Kat Busch - Cofounder, Swantide

    Three slow options.

    One that ships work that's actually good.

    Book Call

    FAQs

    What's your pricing?

    For fractional product marketing I typically work on retainer at $5k/mo. but depends on the scope.

    What's the typical engagement length?

    Anywhere from 3 months to 3+ years if you want.

    Who actually does the work...you, or a team?

    Me! Start to finish. No junior staff, no account manager in between. Sometimes I bring on my designer, SEO/AEO expert, or paid ads manager (all contractors).

    How is this different from just hiring an agency?

    You're working directly with the person doing the strategy and the writing, not an account manager relaying to a junior team. Agencies are built around account, creative, and channel specific roles — not product marketers.

    What if I've already started an agency retainer or a hiring search?

    Either can pause or wrap up on its own timeline — this doesn't require ending anything else first.

    How fast can you actually start producing something?

    You get a messaging canvas and homepage draft in a couple weeks.

    Do you work with b2c companies?

    Yes! I've worked at Blistex, Groupon, and Del Monte Foods, so I'm familiar and have b2c clients.

    What industries have you worked in?

    Devtech, govtech, martech, edtech, salestech, foodtech, securitytech, and more.

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