How modern B2B startups power up their marketing success

Your marketing has the power to change the world. We help venture-backed B2B startup founders and teams do marketing that drives revenue. Schedule your call to get helpful advice right away.

12+ years experience across both B2C and B2B

Marketing is how you create and capture demand from real people. The line between B2B and B2C marketing has blurred. A lead is not someone that downloaded your e-Book. An overflowing bucket of leads that convert at 0.001% is not a strategy. Asking for the ROI on brand awareness channels defeats the purpose of marketing. The marketing landscape has shifted, but B2B has been slow to adapt. Why are we stuck running marketing like it’s 2005? Why are marketing teams spending money and hours on the wrong things? It’s time to start thinking about your startup as a media company with thought leadership, video, audio and social as your flywheel. It’s time to align marketing to your business strategy to see real impact on revenue. It’s time to think modern, and think big.

How it works

We meet

30 minute call with the founder. I’ll ask you some questions about your product, the problem it solves, your buyer, your marketing efforts, and business goals. We’ll get to know each other. I’ll try to help you right away.

We align

If there’s a fit in both marketing mindset and what you’re looking for, I’ll send over a proposal. No surprises, because my pricing is transparent.
See Pricing

We start

Review the timeline with milestones and get to work.

Who's this for

Seed funded startups creating their marketing foundation: buyer personas, messaging, brand guide and website
Series A/B startups working on their content strategy and execution
B2B startups that understand the power of marketing to drive sales
B2B startup founders looking for a strategic advisor to their marketing team

Startups that work with us have these pain points

They want to create their marketing foundation but not ready to hire someone full-time.

They know that marketing is important but they’re not sure what to prioritize.

They want to revamp their original scrappy website but they don’t have time or resources.

They know that content is important but they’re not sure how to build the content engine.

They need help aligning sales with marketing.

Their marketing team can execute but needs strategic oversight and coaching.

Does this sound like you?

Then we should talk.

People like you love working with us

Saima Siddiqui

Co-Founder at gradGREENHOUSE

Working with Anna over the past several months has been a game changer! We are an edtech startup that was looking for marketing leadership to help us better understand our customer, overhaul our website and sales materials, and develop language to talk about ourselves in terms that were resonant and relevant. [Anna was] a real partner as I navigated questions about resources, positioning and growth. She is also incredibly organized, able to balance strategy and execution, a clear communicator and as adaptable as they come – which is critical for a startup and has allowed us to accomplish so much for gradGREENHOUSE in our time together!

Adam Fridman

Founder at ProHabits

We brought Anna onto the team for a couple of months to help lead our marketing efforts, including voice of the customer research, persona development, sales materials development, and messaging strategy. Anna was easy to work with and consistently over-delivered on the value she provided our team. She helped us all align on our Why, What and For Who. When we needed to pivot the strategy and some of the deliverables, Anna was flexible. Looking forward to working together in the future.

Kat Busch

Founder at Swantide

Working with Anna for marketing has been amazing! She really is the full package: she conducted voice of the customer research, helped us build out our your marketing foundation, created our positioning and messaging, did SEO keyword research, and incorporated all of that to design our website with a fun and creative brand. We decided to continue working with Anna to develop our marketing strategy and content.

Christopher Tarantino

Founder and CEO at Epicenter Innovation

Anna brings a warm, genuine presence to the world of marketing consulting. She worked with my team to help refine our strategy, create sample templates, refine our tactical playbooks, and audit our existing efforts to help us grow. Working with Anna really is a pleasure. We found the biggest value in having Anna coach and assist with onboarding our newer marketing personnel & would definitely recommend her mentorship and keen strategic eye!

Nic Ehalt

Co-Founder and COO at CanWe

Working with Anna has been great for jumpstarting our marketing efforts. Just a few of the marketing aspects she's been able to help us with include our marketing foundations, GTM strategy, pitch deck, consistent messaging between our social channels, and helping secure podcast spots and podcast ads.

Peter Light

Founder and CEO at Lumen Energy

Anna has been a pleasure to work with. She helped our team with marketing strategy guidance, spanning audits of all our communications, and upgrading our online presence.

Ready to power up your marketing?

Schedule your free 30 minute consultation.

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