Fractional Head of Marketing For Early Stage Startups

Helping venture-backed B2B startup founders and teams do marketing that drives revenue.

What's your marketing mindset?

Don't get sucked into the way it's always been done. The marketing landscape has shifted. Marketing is how you create and capture demand from real people. Start thinking about your startup as a media company with a strong POV, video, audio and social as your flywheel. Align marketing to your business strategy to see real impact on revenue.

How it works

We meet

30 minute call with the founder(s). I’ll ask you some questions about your product, the problem it solves, your buyer, prior marketing efforts, and business goals. We’ll get to know each other. I’ll try to help you right away.

We align

If there’s a fit in both marketing mindset and what you’re looking for, I’ll send over a proposal. No surprises, because my pricing is transparent.
See Pricing

We start

Review the timeline with milestones and get to work.

Who's this for

Seed/Series A startups creating or updating their marketing foundation: buyer personas, messaging, positioning, brand guide, website and social channels
Seed/Series A startups working on their organic content strategy and execution
B2B startups that understand the power of marketing to drive sales
B2B startup founders looking for a strategic advisor to help their marketing team

Startups that work with us have these pain points

They want to create their marketing foundation but not ready to hire someone full-time

They want to revamp their original scrappy website but they don’t have the time or resources

They know that marketing is important but they’re not sure what to prioritize first

They've been overly focused on paid ads and not enough on organic efforts and their CAC is too high

They know that content is important but they’re not sure how to build the content marketing engine

They need help aligning sales with marketing to impact revenue

Their marketing team can execute but needs strategic oversight and coaching

Does this sound like you?

Then we should talk.

People like you love working with us

Saima Siddiqui

Co-Founder at gradGREENHOUSE

Working with Anna over the past several months has been a game changer! We are an edtech startup that was looking for marketing leadership to help us better understand our customer, overhaul our website and sales materials, and develop language to talk about ourselves in terms that were resonant and relevant. [Anna was] a real partner as I navigated questions about resources, positioning and growth. She is also incredibly organized, able to balance strategy and execution, a clear communicator and as adaptable as they come – which is critical for a startup.

Kat Busch

Founder at Swantide

Working with Anna for marketing has been amazing! She really is the full package: she conducted voice of the customer research, helped us build out our your marketing foundation, created our positioning and messaging, did SEO keyword research, and incorporated all of that to design our website with a fun and creative brand. We decided to continue working with Anna to develop our marketing strategy and content.


Tim Sussman

SVP, Defense and Civilian at IdeaScale

Anna was an absolute pleasure to work with. Her resourcefulness and ability to conduct extensive voice of customer research (10 interviews) and pull out relevant insights is unique and appreciated! Anna helped us with a plethora of items...building out a marketing foundation deck, new gov-focused landing page, case studies, a GTM Strategy and a 1-page marketing plan with goals. I highly recommend Anna and welcome the opportunity to work with her again.

Unlock your startup's growth

Schedule 30 minutes and get value right away.

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