Marketing is how you create and capture demand from real people. The line between B2B and B2C marketing has blurred. A lead is not someone that downloaded your e-Book. An overflowing bucket of leads that convert at 0.001% is not a strategy. Asking for the ROI on brand awareness channels defeats the purpose of marketing. The marketing landscape has shifted, but B2B has been slow to adapt. Why are we stuck running marketing like it’s 2005? Why are marketing teams spending money and hours on the wrong things? It’s time to start thinking about your startup as a media company with thought leadership, video, audio and social as your flywheel. It’s time to align marketing to your business strategy to see real impact on revenue. It’s time to think modern, and think big.
30 minute call with the founder. I’ll ask you some questions about your product, the problem it solves, your buyer, your marketing efforts, and business goals. We’ll get to know each other. I’ll try to help you right away.
If there’s a fit in both marketing mindset and what you’re looking for, I’ll send over a proposal. No surprises, because my pricing is transparent.
Review the timeline with milestones and get to work.
Then we should talk.
Anna brings a warm, genuine presence to the world of marketing consulting. She worked with my team to help refine our strategy, create sample templates, refine our tactical playbooks, and audit our existing efforts to help us grow. We found the biggest value in having Anna coach and assist with onboarding our newer marketing personnel and would definitely recommend her mentorship and keen strategic eye.
Working with Anna over the past several months has been a game changer! We are an edtech startup that was looking for marketing leadership to help us better understand our customer, overhaul our website and sales materials, and develop language to talk about ourselves in terms that were resonant and relevant. [Anna was] a real partner as I navigated questions about resources, positioning and growth. She is also incredibly organized, able to balance strategy and execution, a clear communicator and as adaptable as they come – which is critical for a startup and has allowed us to accomplish so much for gradGREENHOUSE in our time together!
We brought Anna onto the team for a couple of months to help lead our marketing efforts, including voice of the customer research, persona development, sales materials development, and messaging strategy. Anna was easy to work with and consistently over-delivered on the value she provided our team. She helped us all align on our Why, What and For Who. When we needed to pivot the strategy and some of the deliverables, Anna was flexible. Looking forward to working together in the future.
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