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Startup Marketing Frameworks and Insights

After 12+ years working at big brands (Accenture, Groupon, Blistex) and heading up marketing at two Series A venture-backed startups, I’m sharing the marketing frameworks, insights and resources that have shaped my marketing journey.

Modern Demand Gen For Startups

modern demand generation for startups
Marketing, sales, and demand generation - they’re constantly changing.  Companies will always have to navigate how to generate demand, pipeline and revenue amidst challenging external (and possibly internal!) situations. How can one possibly keep up? Especially if yo... More

7 Steps To Systematically Test New Marketing Channels

7 Steps To Systematically Test New Marketing Channels
Let’s face it: marketing is NOT easy. But it IS possible to do the right things in order to accomplish your business goals. So, how do you test marketing channels and create a solid marketing plan? Having worked at high-growth startups, as well as wi... More

Modern Digital Content Strategy For Startups

modern digital content strategy for startu
When I sat down to write this playbook, I’ll admit I was extremely overwhelmed. Why?Well, content touches everything. Content IS everything when it comes to marketing.For this playbook, where do I even begin?There is so much to say about con... More
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