Tie marketing to business growth

Working with Anna over the past several months has been a game changer! We are an edtech startup that was looking for marketing leadership to help us better understand our customer, overhaul our website and sales materials, and develop language to talk about ourselves in terms that were resonant and relevant. [Anna was] a real partner as I navigated questions about resources, positioning and growth. She is also incredibly organized, able to balance strategy and execution, a clear communicator and as adaptable as they come – which is critical for a startup.

I highly recommend Anna. During her work at Propel, she conducted valuable voice-of-the-customer research, created a comprehensive marketing foundation deck, worked on the new version of our website in collaboration with our designer, and provided strategic guidance for our go-to-market strategy. Anna also assisted in crafting a compelling case study and offered ongoing marketing advice. Working with Anna was a blast.

We loved working with Anna. She helped us put together positioning, a new website, and a content strategy. I especially appreciated the work she did up front to get to know us, our product, and our customers. She interviewed all of our customers and a bunch of our prospects and put together a marketing foundations doc for us. And she took the time to really dive into the technical details of how our product works and what differentiates us from our competitors. We really struggled with positioning, and that foundation made it much easier for us to develop something that really fits us. Strong recommend for any startup, but especially for teams building complex, technical products.