If you’re at an early stage startup, you're in the right place. Every startup begins bootstrapped/pre-seed/seed and that's such an exciting time but also a really challenging time. 50-90% of early stage startups don't make it. A lot of stuff out there focuses on the WHAT (tactics), goes over your head, is not tailored to your critical early stage, and so you're not sure what to do. If you do try some things, you're not always sure WHY you're doing them. Welcome to Season 4 where I'll be asking WHY in order to help bring more clarity to the messy world of early stage startup marketing. Subscribe on Apple or Spotify or wherever you like to listen!