I'm the founder of FMC (Furmanov Marketing Consulting). Ever since I was a child, I’ve been a creator. I love to paint, build, design, and communicate. I also enjoy understanding people and what makes them tick. So naturally, I'm passionate about helping startups build powerful brands, superfan customers, and compound their growth efforts.
Guess what? There is no book when it comes to marketing. There are fundamental marketing principles and the rest is experimentation. I’ve been in the trenches at both big name brands (Accenture, Groupon, Blistex) and venture-backed startups. I headed up marketing at two VC-backed startups (Fooda and Elevate K-12). I’ve seen a lot of waste and I’ve also seen the power of being small and nimble. I developed the MaaS (Marketing-as-a-System) Method and have used this systematic approach to marketing with dozens of startup clients.
After 12+ years working in corporate and heading up marketing at two venture-backed startups, I decided to build my company. As a Fractional Head of Marketing for early stage B2B startups, I help them build a solid marketing foundation (targeting, positioning, website, GTM strategy) and tie marketing to business results. I have a small and nimble team that joins me on projects: my designer and my SEO expert. I’m also an advisor for SignalFire and Forum Ventures portfolio of companies and limited partner at MKT1 Capital.
Listen to this very early episode on the Modern Startup Marketing podcast.
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