Startup Marketing Playbooks and Insights

After 12+ years working in corporate (Accenture, Groupon, Blistex) and heading up marketing at two venture-backed startups, I’m sharing the marketing playbooks, insights and resources that have shaped my marketing journey and systematic process I use with early stage startups.

Modern Digital Content Strategy For Startups

When I sat down to write this playbook, I’ll admit I was extremely overwhelmed. Why?Well, content touches everything. Content IS everything when it comes to marketing.For this playbook, where do I even begin?There is so much to say about con... More

3 Steps to Create a Winning Marketing Plan

In the last article (7 Steps To Systematically Test Marketing Channels) we covered the Bullseye Framework (7 steps) for testing different traction channels... More

6 Steps To Build Personas Like a Boss

Voice of the customer research to build personas like a boss

Steve Jobs once said:“Get closer than ever to your customers. So close, in fact, that you tell them what they need well before they realize it themselves.”So I have a couple of questions.When’s the last time you conducted voice of the custome... More

7 Steps To Systematically Test New Marketing Channels

Let’s face it: marketing is NOT easy. But it IS possible to do the right things in order to accomplish your business goals.So, how do you test marketing channels and create a solid marketing plan? Having worked at high-growth startups, as well as with my clients, I’... More

Modern Demand Gen For Startups

Marketing, sales, and demand generation - they’re constantly changing. Especially this year, businesses have had to navigate how to generate demand and revenue amidst a global pandemic.How can one possibly keep up? Especially if you’re a startup founder or CEO. You’ve already got so... More

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